Est. Read Time: 2.5 Minutes
So you’re a small business owner and you’ve been mulling over if Facebook Ads would be a good fit for you or not, and I am here to tell you…
YES THEY ARE!
Yes, yes, yes, 1,000 times YES!
Honestly, there aren’t any businesses that I can think of off the top of my head that wouldn’t benefit from Facebook Ads.
But before you start objecting, saying things like, “I can’t afford Facebook Ads.” Or, “I’ve tried boosting and that didn’t work, so clearly ads are not for me.” (Side note, boosting is NOT the same as Facebook Ads, but we’ll go into that next week!)
But Facebook Ads are for your business!
Why do I say that with so much conviction?
Well, for starters in regards to advertising, Facebook ads are by far the biggest bang for your buck. (So if you’re already investing in newspaper, billboard, radio, or other forms of advertising, but you’re not investing in Facebook Advertising, you may want to rethink that.)
Unlike billboard, news, and radio ads, you get to track your ad results. Using the analytics, you are able to fine tune your ad so it’s converting like crazy!
AAAANNNNND…
Because there are so many users on Facebook–2.89 billion to be exact!!!
So not only are loads of people seeing your ad, the algorithm sorts through users and places your ad in front of the right people. You know, the people who are going to not just click on your ad and look at it, but the people who are going to jump on your offer!
How can Facebook do this?
Because of its users.
We put all our information into Facebook, including checking into our favourite places. (But also, we all know our phones listen to us 🤷♀️)
So Facebook takes all that information and uses it to place your advertisement.
What’s most awesome about Facebook Advertising? You know the leads you’re following up with are actually interested in hearing from you because they put their information in.
And as long as you have a lead-follow-up system in place, we’re certain you’re able to sink the sale!
As for ad spend, we recommend you invest a minimum of $15 a day. More is better, but $15 is the sweet spot for ‘lowest’ bang for your buck. Remember, “Scared money doesn’t make money.”
If you are not willing to invest in your own business, why would other people?
Trust me, this is an instant where you have to spend money to make money.
If you can’t run Facebook Ads yourself, then hire an expert (like us!) to do it for you! We live and breathe content creation and analytics.
We love what we do!
So if you see the potential we’re talking about with Facebook Ads, but you can’t/don’t want to do the work yourself, then feel free to reach out to us.
Hopefully this has helped you see the importance and possibilities of utilizing Facebook Ads and gave you clarity on why they are such a great option.
I wish you all the best! May your business bring you success and prosperity.
Best Regards,
-Jordan
