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Blog Content Creation Small Business Help Social Media

What is an ICA?

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Do you keep hearing marketers talk about having an ICA?
Do you continue to wonder what it is? Are you confused about how it differs from your audience?
Or maybe you understand what it is but you don’t get why it’s so important?
Well, I have the answer to all of these questions if you’ll just read on 😄
I tell you what an ICA is –clearly!
I tell you why it’s so dang important to know for your marketing –clearly!
What I’m trying to say is that by the time you finish reading this blog post you’re going to have a clear understanding of what an ICA is and why it’s important. So please, read on!

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Blog Content Creation Small Business Help Social Media Working From Home

Content Planning Part 3

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This is the final part of our three-part content planning series friend! And we have finally made it to the juiciest part (I think!).
Here I am going to go into the details of executing the content creation part 🤗
AND what’s more, I share another downloadable for you!! That’s right! In Part 2 I shared my content calendar where I plan out my month’s worth of content and now I am sharing the Google Doc template I use to write out my content on.
I go through my process out from writing content to scheduling it! As well, I share a toooon of great resources with you —including an Instagram expert I highly recommend you follow for inspiration.
So hurry on up and dive in friend! Let’s get to creating 😁

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Content Creation Small Business Help Social Media Working From Home

My Process for Self Editing

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If you are working alone or with a very small team and find that you need to do a lot of solo editing for content then have I got the tips you need!
Both my VA and I do a lot of self-editing, which meant we needed to have a process set up to guarantee as few errors as possible. Now, we’re only human and mistakes happen! We do our best to give ourselves grace when we do this.
Since we’ve been talking about editing so much, we felt it would be highly beneficial for you if we shared what we do.
Please read on and I’ll walk you through our editing process!

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Content Creation Small Business Help Social Media

3 Tips to Edit Your Copy Faster and Easier by Yourself

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I have got three excellent tips to help you edit your own copy. Trust me, as a writer and content creator, I have had to create processes that allow me to create copy with little to no errors.
I love writing and have been writing for 20 years as both a hobby and for work.
So I know the struggles that come with trying to create all by yourself 😅
Editing is really hard, especially when you’re editing your own work. It’s not until it’s scheduled and posted that you notice all your spelling and grammar errors that have you questioning your abilities and confidence to do the work. Well stress no more, friend! I have three tips to help guide you into confidence with your copy.
Read on to learn what I do to help ensure quality copy. 🤓

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Blog Small Business Help Social Media Working From Home

Five Free Tools to Streamline Content Batching

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Did you know that you don’t have to write your content on the day of?
There are tools out there —FREE TOOLS— that will allow you to sit down, create content for a week or two (heck even up to six weeks!), edit it, and then schedule it!!
The tools I’m about to recommend to you are tools that I use daily in my business. And my business is literally creating content, so that should tell you that these tools work.
And the more you use them the easier they become! I’m not saying starting out with each tool will be a breeze, but if you take the time to figure them out, they are really easy and absolutely streamline the content creation process.
Read on to learn about the tools I’m talking about!

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Small Business Help WordPress Help Working From Home

5 Things Your One-Page WordPress Website NEEDS

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Alright friend, I’ve told you how to create a One-Page WordPress Website, now it’s time for me to tell you what you need to include in your website!
Trust me, I know that thinking about starting your online presence is going to be a huge and overwhelming task…but it doesn’t have to be.
I will walk you through what to include and how to take it step-by-step. No need to feel like you have to do it all at once!
I want the process to be as easy as possible with as little stress as possible.
Read on to learn the 5 Things Your One-Page WordPress Website NEEDS!
Oh, and PS- I’ve included a downloadable checklist to help you stay on track with your website creation 😎

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Small Business Help

5 Reasons Why You Need to Start Your Online Presence With a Website

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Have you been contemplating getting a website created for your small business?
Do you keep putting it off because it’s ‘not worth the money’?
Or maybe you don’t know how to do it yourself but don’t know anyone who can do it for you?
Well let me give you 5 reasons why you need to have a website –especially if you’re just starting out creating an online presence!
You won’t be humming and hawing when I walk you through the importance of it. So read on my friend.

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Social Media

Vanity Metrics vs Value Metrics: What’s the Difference?

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When you read your analytics, what metrics do you focus on? Are you paying attention to the numbers that feed your ego or inform you?
Because I’m telling you that one) you need to be looking at your analytics on a weekly basis and two) you need to be reading them to learn about your audience.
If the numbers you are looking at do nothing to tell you how you can improve, you’re looking at vanity metrics, not value.
Read on to learn more about the difference between the two and some helpful advice on what you should be looking at.

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Small Business Help

Why It’s So Important to Show Up Online Authentically

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It’s easy to get caught up creating content and showing up online inauthentically in an attempt to attract more people, but it’s time to realize that not only does that mean you’re not attracting the right people, you’re also building a community that won’t have trust.
And being in business today means being trustworthy.
The best way to build up your relationships is by being authentic to you and/or your brand.
Let’s explore what you value, who you serve, and how they benefit from your product or service.
Read on and let’s get clear on why it’s so important to show up online authentically! 😊

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