small business help – Razzle Marketing

5 Reasons Why You Should Be Using a Content Calendar to Manage Your Social Media

Updated on September 5, 2022September 5, 2022

You use a calendar to manage your business and personal life.
Think about how you feel when you know you’ve got all of your upcoming appointments, events, and other important notes in one place…
You probably feel relieved, less stressed, and even uplifted!
There’s something about knowing when you have commitments coming up that helps you sleep easier at night. Maybe it’s because your mind is no longer overwhelmed by the stress of trying to remember what is happening when.
Well, much like your business and personal life, having your calendar for your social media gives you a lot of the same feelings!
Let me tell you about that and more in this blog post. Read on to learn my 5 reasons why I think you should us a content calendar.

Blog Content Creation Small Business Help Social Media

3 Steps to Re-Inspire Yourself When You Feel Stuck in a Creative Lull

Updated on July 25, 2022July 25, 2022

You need to make content for your brand but you are feeling completely uninspired.
You’ve been sitting at your computer screen for hours, procrastinating creating content by checking social media and email.
You know you need to get some content created for your brand but you just can’t.
Before you know it you begin to feel frustrated with yourself, “WHY CAN’T I JUST CREATE SOMETHING?!”
The pressure becomes overwhelming and you find yourself feeling even more uninspired than before…
I don’t want you to feel like that though, which is why I am sharing three steps you should take to help you get unstuck and leap out of your creative lull 🥳
I know how stressful it is when you have tons of things to do, including content creation, and you just can’t produce a thing!
It makes what is already a stressful situation even more stressful.
So before you completely succumb to overwhelm, let me help you! Read on to learn 3 steps to help you feel reinspired 🤩

Blog Content Creation Small Business Help Social Media

The Most Important Asset to Your Marketing and Business

Updated on July 10, 2022July 11, 2022

There are three important assets to your marketing and business. In fact, I would say they are the entire goal of marketing!
And especially when you are just starting out, you’re whole focus is establishing these three things:
How much people know, like, and trust you.
In this post I am talking about why they are an asset to your marketing and business. And I go deeper into why I say every marketing goal is to grow how much people know, like, and trust you.
The only way to be successful is to be known, to be liked, and especially be trusted.
I think this blog post is going to be a real eye opener!
Read on and learn why your know, like, and trust factors are the most important assets to your marketing and business.

Blog Content Creation Getting Started Small Business Help Social Media

3 Tips To Help You Create Content that Connects With Your Audience Better

Updated on June 26, 2022June 27, 2022

When it comes to connecting with your audience do you feel like you’re struggling?

Are you spending hours and hours creating amazing content that no one is engaging with?

I’ll bet you’re feeling pretty frustrated at this point and almost ready to throw in the towel!

–Before you do though, I want to highly encourage you to read this blog post. I’m going to give you three actionable tips you can start working on today so you can start connecting with your audience better!

Trust me, I was feeling the way you are just last year.

I was putting out really awesome content but no one was engaging with it! I found it totally disheartening and I started to feel like I had no idea what I was doing.
But then I took a step back and took a good look I realized I wasn’t connecting with my audience because I didn’t really know my audience.

I was also just creating and posting content with no real rhyme or reason, I just was trying to put content out there. I also wasn’t taking the time to talk to my audience…And let’s be real, no one likes to have a one-way conversation in person or online.

So if you are feeling disconnected from your audience read on, because this blog post was made specially for you!

Blog Content Creation Getting Started Small Business Help Social Media

Marketing Basics: Two Questions To Help Define Your Brand

Updated on June 13, 2022June 13, 2022

If you don’t have your brand defined you are missing a foundational piece to your business AND marketing.

I think it’s important to be clear on who you and your brand are. How do you serve your clients and audience and what makes you unique?

I ask you two very important questions in this blog post to help get you started on defining your brand.

Trust me, being clear on these two things are the perfect way to start creating content that connects you with your audience authentically.

Think about how a brand gains your loyalty? –I’ll bet it has a lot to do with what I talk about in this blog post!

Read on and I’ll tell you why it’s important to define your brand and then I ask you two questions to help give you direction. AND I even include a bonus in the free printable I’m sharing with you!
(Oh yeah, I went ahead and made a worksheet so you can have your branding in one spot.)

If you want to have a clearer picture of your brand then I highly suggest you read on.

Blog Content Creation Small Business Help Social Media

What is an ICA?

Updated on March 18, 2022March 20, 2022

Do you keep hearing marketers talk about having an ICA?
Do you continue to wonder what it is? Are you confused about how it differs from your audience?
Or maybe you understand what it is but you don’t get why it’s so important?
Well, I have the answer to all of these questions if you’ll just read on 😄
I tell you what an ICA is –clearly!
I tell you why it’s so dang important to know for your marketing –clearly!
What I’m trying to say is that by the time you finish reading this blog post you’re going to have a clear understanding of what an ICA is and why it’s important. So please, read on!

Blog Content Creation Small Business Help Social Media Working From Home

Content Planning Part 3

Updated on March 5, 2022February 27, 2022

This is the final part of our three-part content planning series friend! And we have finally made it to the juiciest part (I think!).
Here I am going to go into the details of executing the content creation part 🤗
AND what’s more, I share another downloadable for you!! That’s right! In Part 2 I shared my content calendar where I plan out my month’s worth of content and now I am sharing the Google Doc template I use to write out my content on.
I go through my process out from writing content to scheduling it! As well, I share a toooon of great resources with you —including an Instagram expert I highly recommend you follow for inspiration.
So hurry on up and dive in friend! Let’s get to creating 😁

Blog Content Creation Social Media

Content Planning Part 1

Updated on February 25, 2022February 12, 2022

Are you stuck when it comes to content creation?
Do you find it stressful having to sit down and try to create content for the upcoming week or two?
Does inspiration not strike often enough for you to be consistent?
Well, stress no more friend! I’m going to walk you through my process in this three-part series!
The whole goal with this series is to make you feel confident in content creation and not feel overwhelmed when you sit down to do it.
Starting with brainstorming, then planning, and finally, the actual content creation, I am going to give you a step-by-step guide for creating content (COMPLETE WITH DOWNLOADABLE WORKSHEETS) 🤩
Do your content creation with ease going forward and feel in control of your online presence.

Content Creation Small Business Help Social Media Working From Home

My Process for Self Editing

Updated on December 18, 2021December 26, 2021

If you are working alone or with a very small team and find that you need to do a lot of solo editing for content then have I got the tips you need!
Both my VA and I do a lot of self-editing, which meant we needed to have a process set up to guarantee as few errors as possible. Now, we’re only human and mistakes happen! We do our best to give ourselves grace when we do this.
Since we’ve been talking about editing so much, we felt it would be highly beneficial for you if we shared what we do.
Please read on and I’ll walk you through our editing process!

Content Creation Small Business Help Social Media

3 Tips to Edit Your Copy Faster and Easier by Yourself

Updated on December 8, 2021December 12, 2021

I have got three excellent tips to help you edit your own copy. Trust me, as a writer and content creator, I have had to create processes that allow me to create copy with little to no errors.
I love writing and have been writing for 20 years as both a hobby and for work.
So I know the struggles that come with trying to create all by yourself 😅
Editing is really hard, especially when you’re editing your own work. It’s not until it’s scheduled and posted that you notice all your spelling and grammar errors that have you questioning your abilities and confidence to do the work. Well stress no more, friend! I have three tips to help guide you into confidence with your copy.
Read on to learn what I do to help ensure quality copy. 🤓