marketing – Razzle Marketing

4 Tips to Help Your Messaging Hit the Mark With Your Audience

Updated on January 19, 2023January 23, 2023

Have your marketing efforts felt like a waste of time?

Whether you’re just getting started or have been managing your brand online for a while, if your marketing feels like it is not making much of a difference then maybe it’s time to take a step back and go through a few things before you throw in the towel.

I can guarantee that it’s probably one of two things (or both): you don’t know who your ideal audience/clients are or you are inconsistent.

Being inconsistent is a lot easier to fix when you know who your ideal audience is. So if you’re being consistent then the obvious problem is that you aren’t speaking to the right people.

When your messaging is off, everything is off!

You can’t get the attention of the right people, you can’t gain any new leads –at least not the ones you’re trying to attract, and you definitely won’t keep the attention of anyone.
So let’s talk about what you can do –immediately– to fix your messaging and start to see some results with your marketing!

Read this blog post to get four tangible tips to help your marketing hit the mark with the RIGHT people.

*When You Don't Know Where to Start Audience Blog Branding Content Creation Getting Started Messaging Social Media

When Your Marketing Isn’t Working, Go Back to Ground Zero: Your Audience

Updated on January 15, 2023January 16, 2023

If you’ve been putting a lot of time and effort into your social media (or marketing in general) and you have seen little to no growth or success, I’ll bet you’re feeling pretty defeated?

You’re probably frustrated as heck and wondering what the point even is anymore! Maybe you’re debating pulling the plug on dealing with your social media all together?

Well, I may just have the answer to your problem and it’s much simpler than you think –I will say it’s not ‘easy’ but it is ‘simple’.

Define who your audience is –WHO are you serving?

When I say defined I am talking about if you have such clarity that you can answer the following questions without having to really think about it:

What is their biggest pain point? What are they struggling with? What are their dreams? What are their desires? What is holding them back from achieving their dreams? ‘Who’ are they? Where do they hang out? What kind of language do they use?

You NEED to know who your audience is with clarity. When you are absolutely clear on who you are trying to serve, you’ll be able to talk to them in a way that really resonates with them.

They will know with absolute certainty that you are the person they are going to come to when they’re ready to have that problem solved because your messaging is so bang on they will think you were reading their mind!

Read on and let’s talk about why you need to clarify your marketing so you can create effective marketing.

*When You Don't Know Where to Start Blog Content Creation

Computer Shortcuts You’ll Want to Know to Make Your Life Easier

Updated on January 1, 2023January 2, 2023

Do you want to get started with social media for your brand but are being held back by the fact that you barely even feel comfortable using a computer?
Or maybe you feel comfortable on a computer but you feel like it takes you forever to accomplish anything?
Not only do I clarify some key shortcuts and ‘hacks’ that my clients have found useful to know (and I use all my tips and tricks all the time when I am using the computer), but I also created a cheat sheet with all the shortcuts and brief notes on my tips and tricks for you to have forever!
If you find my blog post helpful then be sure to get the cheat sheet.
This blog post is part one of my mini series: How To Get Started Online.
If you can’t use a computer confidently, it’s going to take you a lot of time to manage your own social media. That’s why we’re starting here!
So if you’re ready to take the first step in managing your online marketing, let’s get you started using your computer with confidence. Let’s dive in…

Nov 6 Razzle Marketing Blog "Why Should I start Christmas Marketing in November?

Blog Content Creation Getting Started Small Business Help Social Media

Why Should I Start My Christmas Marketing in November?

Updated on November 6, 2022November 7, 2022

Promoting Christmas offers and discounts in November can feel icky so you opt out of it because you don’t think it’s for you.
And if it truly doesn’t align with your brand’s values then that makes complete sense, however, if it doesn’t go against your brand values I want to encourage you to put those thoughts and feelings towards early Christmas promotion to the side for a moment.
I want to share some very interesting statistics that might have you considering the benefits to not just you, but also your ideal clients/customers!
For instance, one of the statistics is that 6 in 10 consumers say they are looking for more deals this year, which we can safely guess is from the increase in the cost of living…
So the earlier they know about what you have to offer the more likely they are to buy from you! It’s really a huge benefit, especially post pandemic, to connect with your clients/customers and let them know what you have in store for them.
Read more about this and other incredible statistics by reading this post!

Blog Content Creation Getting Started Small Business Help Social Media

5 Tried and Tested Tips to Having a More Productive Week

Updated on October 16, 2022October 17, 2022

Are you finding it increasingly difficult to manage your personal life, professional life, and your online marketing life?
Then this is the post for you!
We all know the feeling when tasks start to pile up, your to-do list is never ending, and you don’t even know where to begin because you are bombarded with the feeling of being overwhelmed.
This blog post will help you feel unstuck and less overwhelmed – allowing you to have a more productive week!

Getting Started Small Business Help

How to Use External Sales and Marketing
Support for Your Real Estate Business

Updated on September 24, 2022September 26, 2022

This week we have a guest writer, Lance Cody-Valdez. He’s talking to you about the realities of getting started in real estate!

There is a lot to do and you’re only one person. Which is why Lance talks about outsourcing and gives you some resources to help you do it right.

Read on to learn more about the pros and cons of creating a real estate business.

Is My Content Good Enough To Post? Two Questions to Ask And More!

Blog Content Creation Getting Started Small Business Help Social Media

Is My Content Good Enough To Post? –Let’s Talk About That!

Updated on September 11, 2022September 12, 2022

Are you struggling to know if the content you are creating for social media is good enough to post?

Do you have a ton of reels drafted but you’re holding back from posting any of them?

Maybe you keep making excuses not to post your content?

No matter the reason, I want to talk to you about how to know if it is good enough to post so that you can stop holding yourself back!

You cannot become successful online if you are not showing up.

I’m going to say that again because that is huge.

You cannot become successful online if you are not showing up.

When you don’t show up you really limit yourself on getting to know your audience better.

Let me tell you more about why it’s important to be showing up and how you know that your content is good enough so that you can move forward with confidence and purpose!

Blog Content Creation Getting Started Social Media

5 Reasons Why You Should Be Using a Content Calendar to Manage Your Social Media

Updated on September 5, 2022September 5, 2022

You use a calendar to manage your business and personal life.
Think about how you feel when you know you’ve got all of your upcoming appointments, events, and other important notes in one place…
You probably feel relieved, less stressed, and even uplifted!
There’s something about knowing when you have commitments coming up that helps you sleep easier at night. Maybe it’s because your mind is no longer overwhelmed by the stress of trying to remember what is happening when.
Well, much like your business and personal life, having your calendar for your social media gives you a lot of the same feelings!
Let me tell you about that and more in this blog post. Read on to learn my 5 reasons why I think you should us a content calendar.

Blog Content Creation Small Business Help Social Media

The Most Important Asset to Your Marketing and Business

Updated on July 10, 2022July 11, 2022

There are three important assets to your marketing and business. In fact, I would say they are the entire goal of marketing!
And especially when you are just starting out, you’re whole focus is establishing these three things:
How much people know, like, and trust you.
In this post I am talking about why they are an asset to your marketing and business. And I go deeper into why I say every marketing goal is to grow how much people know, like, and trust you.
The only way to be successful is to be known, to be liked, and especially be trusted.
I think this blog post is going to be a real eye opener!
Read on and learn why your know, like, and trust factors are the most important assets to your marketing and business.

Blog Content Creation Small Business Help Social Media

What is an ICA?

Updated on March 18, 2022March 20, 2022

Do you keep hearing marketers talk about having an ICA?
Do you continue to wonder what it is? Are you confused about how it differs from your audience?
Or maybe you understand what it is but you don’t get why it’s so important?
Well, I have the answer to all of these questions if you’ll just read on 😄
I tell you what an ICA is –clearly!
I tell you why it’s so dang important to know for your marketing –clearly!
What I’m trying to say is that by the time you finish reading this blog post you’re going to have a clear understanding of what an ICA is and why it’s important. So please, read on!