The real estate business is booming, offering plenty of opportunities for eager entrepreneurs.
However, real estate is also a notoriously competitive field. To stand out from the crowd,
you’ve got to invest in sales and marketing.
If these aren’t your areas of expertise, outsourcing is a savvy move. Discover the benefits of outsourcing sales and marketing for your real estate company to other people below.
Understand the Pros and Cons of Outsourcing Your Sales and Marketing
As a business owner, it’s easy to fall into the DIY (do it yourself) trap—thinking you need to do it all yourself.
However, this won’t necessarily be the best use of your time and resources. Take a field like
sales. Outsourcing your sales allows you to benefit from external expertise and save
valuable time. You can then focus on other components of your real estate business.
Additionally, hiring freelancers is usually cheaper than getting in-house staff. You won’t have
to worry about providing benefits like healthcare, which can save a lot of money.
That said, freelance teams have drawbacks too. For instance, it can be harder to facilitate good collaboration when everyone is working remotely. Luckily, the right onboarding and
collaboration tools can help overcome such hurdles—more on that below.
Know When to DIY a Job or Use an Off-The-Shelf Service
When you think of outsourcing work, you probably assume this means working with a
consultant of some kind. This isn’t always the case, however.
You can also outsource tasks with off-the-shelf services. For example, say you want to establish your real estate business as a limited liability company. With an LLC, you enjoy tax perks and streamlined admin.
If you don’t want to handle this tedious administrative task yourself, you might think you have to use an expensive business lawyer to get the job done for you. Think again, friend.
Instead, you can use a business formation service. Just check your province’s guidelines before proceeding since different jurisdictions have different rules for LLC formation.
Follow Best Practices When Hiring Freelance Professionals
Once you know what areas you want to get freelance support in, it’s time to start building
your team.
The first step is writing a job ad that will attract top-quality professionals. Zippia
has a how-to guide on writing appealing job ads for freelancers. Their tips include being
specific about what you’re offering and writing an engaging headline.
Once you have some resumes to review, it’s time to start vetting potential hires. Make sure
you’re looking beyond the resume itself. For example, if you’re hiring a marketing professional, ask to see a sample of their portfolio.
It’s also advisable to start with a smaller assignment before scaling up to a larger collaboration. Finally, asking for references can be a good way to verify their skills.
Set your freelancers up for success with appropriate onboarding.
Once you’ve hired your team of freelance sales and marketing professionals, set them up for
success.
Start with a comprehensive onboarding process. Learning Bank provides tips for onboarding freelancers, such as creating a visual connection with Zoom calls and providing access to a digital onboarding tool. You also want to give freelancers the tools they need to collaborate, such as project management software and chat apps.
Take your sales team, for example. You can help them succeed by giving them professional-
looking, branded marketing materials to work with. You can use an online logo maker like
Canva‘s to craft a unique logo to put on all your marketing materials. Just choose the icon,
style, text, and color, personalizing the details as needed.
Great sales and marketing are essential to your real estate company’s success. The right
team of external support can help ensure your business is thriving. Trust the tips above to
help you find the talent you need.
-Lance Cody-Valdez
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