Razzle Marketing

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Hard Selling vs. Soft Selling -What Are They and How Do YOU Apply Them?

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Hard selling versus soft selling.
What is it? How do I use them?
We answer these two questions and more in our latest blog post! This one is going to help give you clarity and confidence when it comes to selling on social media.
By the end you’ll have a clear understanding of what each are and what they look like. And then hopefully, you’ll be feeling inspired and excited to do some selling!
Read on to learn more about a Hard Sell vs. Soft Sell.

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Blog Content Creation Small Business Help Social Media

3 Steps to Re-Inspire Yourself When You Feel Stuck in a Creative Lull

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You need to make content for your brand but you are feeling completely uninspired.
You’ve been sitting at your computer screen for hours, procrastinating creating content by checking social media and email.
You know you need to get some content created for your brand but you just can’t.
Before you know it you begin to feel frustrated with yourself, “WHY CAN’T I JUST CREATE SOMETHING?!”
The pressure becomes overwhelming and you find yourself feeling even more uninspired than before…
I don’t want you to feel like that though, which is why I am sharing three steps you should take to help you get unstuck and leap out of your creative lull 🥳
I know how stressful it is when you have tons of things to do, including content creation, and you just can’t produce a thing!
It makes what is already a stressful situation even more stressful.
So before you completely succumb to overwhelm, let me help you! Read on to learn 3 steps to help you feel reinspired 🤩

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Blog Content Creation Small Business Help Social Media

The Most Important Asset to Your Marketing and Business

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There are three important assets to your marketing and business. In fact, I would say they are the entire goal of marketing!
And especially when you are just starting out, you’re whole focus is establishing these three things:
How much people know, like, and trust you.
In this post I am talking about why they are an asset to your marketing and business. And I go deeper into why I say every marketing goal is to grow how much people know, like, and trust you.
The only way to be successful is to be known, to be liked, and especially be trusted.
I think this blog post is going to be a real eye opener!
Read on and learn why your know, like, and trust factors are the most important assets to your marketing and business.

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Blog Content Creation Getting Started Small Business Help Social Media

3 Tips To Help You Create Content that Connects With Your Audience Better

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When it comes to connecting with your audience do you feel like you’re struggling?

Are you spending hours and hours creating amazing content that no one is engaging with?

I’ll bet you’re feeling pretty frustrated at this point and almost ready to throw in the towel!

–Before you do though, I want to highly encourage you to read this blog post. I’m going to give you three actionable tips you can start working on today so you can start connecting with your audience better!

Trust me, I was feeling the way you are just last year.

I was putting out really awesome content but no one was engaging with it! I found it totally disheartening and I started to feel like I had no idea what I was doing.
But then I took a step back and took a good look I realized I wasn’t connecting with my audience because I didn’t really know my audience.

I was also just creating and posting content with no real rhyme or reason, I just was trying to put content out there. I also wasn’t taking the time to talk to my audience…And let’s be real, no one likes to have a one-way conversation in person or online.

So if you are feeling disconnected from your audience read on, because this blog post was made specially for you!

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Blog Content Creation Getting Started Services Small Business Help Social Media

Marketing Basics: Defining Your Audience

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When you post social media content are you trying to speak to everyone?
Have you heard the advice to widdle your ideal audience member down to one person?
If you have but have not done it is it because you are afraid to narrow your audience down to one person?
I’ll bet you think if you define your audience as one person –that one perfect audience member– you’ll end up limiting yourself 😶
And besides, you know that you could serve anyone who came your way!
And I don’t doubt that, but what if I told you that getting your audience down to ‘one person’ will save you time, money, energy, and stress??
Would you be more interested in doing it?
What if I also told you that you actually make yourself more marketable when you are talking to one person??
Would that interest you even more? 🤩
Then I suggest you check out this post! I’m going to tell you why it’s so dang important to know who your one perfect audience member is (or ideal client/customer) for your marketing!
And I’ll ask you a few questions to help you start defining who your ‘one perfect’ audience is. So read on friend 😁

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Blog Content Creation Getting Started Small Business Help Social Media

Social Media Tools: Grammarly

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You are beginning to write content and you notice your message is coming across as unclear because you are having trouble with the writing process; from grammar to punctuation, tone, and even clarity.

You have never been much of a writer, and you don’t even know where to start…

You use various spelling and grammar check software but they don’t offer any help in other areas such as fluency, word choice, or readability which would help put your writing over the top.

You don’t have an editor, or a second pair of eyes to check your work or give you any helpful suggestions…

BUT that’s okay!!

Because I’m about to tell you about an online assistant that does it all: Grammarly.

I am here to tell you about the greatest writing tool of all time when it comes to using social media and writing content, and why you need it TODAY! Because let me tell you, it sure is a lifesaver (and especially a timesaver!) –and it’s free.

Read on to learn more about Grammarly!

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Blog Getting Started Small Business Help Social Media

Why Brand on Social Media?

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Have you ever wondered if social media is really worth your time?
We all know that when you are starting out it can be frustrating and time-consuming to navigate it all. So is it worth it in the long run, is it something you should invest in?
Well, I am here to tell you that it very much is. Social media may take you a few tries to get on the right track but that’s what I am here for, to tell you the inside tips and tricks to make it easier for you.
But for now, we are focused on why you NEED to be on it because let’s face it… Who isn’t marketing on social media nowadays?
(Don’t be one of the people missing out on leveraging this powerful tool!)

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Blog Content Creation Getting Started Social Media

The Beginners Guide to Getting Started on Social Media: Introduction to Instagram

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Are you on the search for a social media platform that will work for you, and help found your potential clients? But you have no idea where to start?
Well, I am here to help ease your worries by giving you the confidence in deciding what platform is best for you.
By the end of this article, you will have a new understanding of what Instagram is all about and how it can help you reach your online goals.

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