Tag: Audience

  • When Your Marketing Isn’t Working, Go Back to Ground Zero: Your Audience

    When Your Marketing Isn’t Working, Go Back to Ground Zero: Your Audience

    If you’ve been putting a lot of time and effort into your social media (or marketing in general) and you have seen little to no growth or success, I’ll bet you’re feeling pretty defeated? You’re probably frustrated as heck and wondering what the point even is anymore! Maybe you’re debating…

  • Where to Begin When You Start Your Brand’s Social Media

    Where to Begin When You Start Your Brand’s Social Media

    If you feel stuck, if you don’t know where to start, or if you don’t know what to do, this is where you need to start. When it comes to your marketing, we have the details about ground zero and where you should begin. If you do this and you…

  • 3 Tips To Help You Create Content that Connects With Your Audience Better

    3 Tips To Help You Create Content that Connects With Your Audience Better

    When it comes to connecting with your audience do you feel like you’re struggling? Are you spending hours and hours creating amazing content that no one is engaging with? I’ll bet you’re feeling pretty frustrated at this point and almost ready to throw in the towel! –Before you do though,…

  • Marketing Basics: Defining Your Audience

    Marketing Basics: Defining Your Audience

    When you post social media content are you trying to speak to everyone? Have you heard the advice to widdle your ideal audience member down to one person? If you have but have not done it is it because you are afraid to narrow your audience down to one person?…

  • What is an ICA?

    What is an ICA?

    Do you keep hearing marketers talk about having an ICA? Do you continue to wonder what it is? Are you confused about how it differs from your audience? Or maybe you understand what it is but you don’t get why it’s so important? Well, I have the answer to all…