Category: Small Business Help
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Marketing Basics: Defining Your Audience
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When you post social media content are you trying to speak to everyone? Have you heard the advice to widdle your ideal audience member down to one person? If you have but have not done it is it because you are afraid to narrow your audience down to one person?…
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Marketing Basics: Two Questions To Help Define Your Brand
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If you don’t have your brand defined you are missing a foundational piece to your business AND marketing. I think it’s important to be clear on who you and your brand are. How do you serve your clients and audience and what makes you unique? I ask you two very…
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Social Media Tools: Grammarly
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You are beginning to write content and you notice your message is coming across as unclear because you are having trouble with the writing process; from grammar to punctuation, tone, and even clarity. You have never been much of a writer, and you don’t even know where to start… You…
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Why Brand on Social Media?
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Have you ever wondered if social media is really worth your time? We all know that when you are starting out it can be frustrating and time-consuming to navigate it all. So is it worth it in the long run, is it something you should invest in? Well, I am…
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The Beginners Guide to Getting Started on Social Media: Introduction to LinkedIn
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Is LinkedIn still unknown territory? Or have you been dismissing it because you think it’s only use is posting and finding a new job? Well, let me help you gain some clarity on what LinkedIn is and how you can leverage it to connect and grow. I’ll also share some…
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The Beginners Guide to Getting Started on Social Media: Where to Start
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You’re ready to take the leap and join the 21st-century business world, which means biting the bullet and getting on social media. *SIGH* “Where do I even start?!” You wonder. “Should I begin on Facebook or attempt to navigate through the world of Instagram? Or both?! How often should I…
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What is an ICA?
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Do you keep hearing marketers talk about having an ICA? Do you continue to wonder what it is? Are you confused about how it differs from your audience? Or maybe you understand what it is but you don’t get why it’s so important? Well, I have the answer to all…
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Power of Planning Part 2
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We’ve now talked about the power of planning your day/week, but now it’s time to talk about why planning your content is powerful. My number one reason for content planning is PEACE OF MIND. You’ve experienced peace of mind, right? Well, when you’re content is all planned out and scheduled…
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The Power of Planning Part 1:
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I want to empower you by talking about planning. Specifically, part 1 is about the power of planning your day/week. Gone will be the days of forgetting about important meetings, your mom’s birthday, or any other important appointment. Once you really understand what planning can do for you, you’ll start…
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Content Planning Part 3
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This is the final part of our three-part content planning series friend! And we have finally made it to the juiciest part (I think!). Here I am going to go into the details of executing the content creation part 🤗 AND what’s more, I share another downloadable for you!! That’s…