small business marketing

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Small Business Help

5 Reasons Why You Need to Start Your Online Presence With a Website

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Have you been contemplating getting a website created for your small business?
Do you keep putting it off because it’s ‘not worth the money’?
Or maybe you don’t know how to do it yourself but don’t know anyone who can do it for you?
Well let me give you 5 reasons why you need to have a website –especially if you’re just starting out creating an online presence!
You won’t be humming and hawing when I walk you through the importance of it. So read on my friend.

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Social Media

Vanity Metrics vs Value Metrics: What’s the Difference?

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When you read your analytics, what metrics do you focus on? Are you paying attention to the numbers that feed your ego or inform you?
Because I’m telling you that one) you need to be looking at your analytics on a weekly basis and two) you need to be reading them to learn about your audience.
If the numbers you are looking at do nothing to tell you how you can improve, you’re looking at vanity metrics, not value.
Read on to learn more about the difference between the two and some helpful advice on what you should be looking at.

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Small Business Help

Why It’s So Important to Show Up Online Authentically

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It’s easy to get caught up creating content and showing up online inauthentically in an attempt to attract more people, but it’s time to realize that not only does that mean you’re not attracting the right people, you’re also building a community that won’t have trust.
And being in business today means being trustworthy.
The best way to build up your relationships is by being authentic to you and/or your brand.
Let’s explore what you value, who you serve, and how they benefit from your product or service.
Read on and let’s get clear on why it’s so important to show up online authentically! 😊

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Small Business Help

Starting From Scratch With Your Online Presence

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You’re the owner of a small brick-and-mortar business and you have been operating the last several years just fine without a website or any kind of online presence, really.
You never felt the need to be online. You have some incredible customers who bring in their friends, who bring in their friends.
But with the turn of the pandemic, you’re starting to feel the loss of not being online. You are noticing that less people come in and less people call.
You start to wonder what you can be doing for your business that won’t break the bank.
Let me get really honest here and put it straight.
You need to be online.
You need to have a website.
Let me tell you why…

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Blog Small Business Help Social Media

What Size is Your Online Footprint?

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When it comes to your small business’s online footprint, how much ‘ground’ does it cover?
It’s 2021 and you need to be online in some shape or form, ideally in more than one form. Why?
The online consumers market has changed!
When it comes to finding places to eat, brands they want to buy from, businesses they want to support, they go online. They look up your business, who you are, what you sell, and most importantly, what people are saying about you.
Depending on the cost of what you sell, people will wait longer and search for you on more platforms. And if you don’t show up and if you don’t tend to your online presence, they won’t buy from you.
Read more now about why you not only need to be online but also be on more than one platform. I’ll even help you out on where to start!

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Blog Small Business Help Social Media

How Do You View Social Media Marketing?

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How do you view social media marketing?
Do you post and ghost? Do you spend hours just trying to write a couple of posts?
Do you use it to promote your business and nothing else?
Don’t worry, I was guilty of doing all of this myself back when I wrote a blog. Trust me, the blog was great, my social media marketing skills were not *sweat*
If only I had of known then what I know now…
Don’t make the same mistake I did, invest in your social media marketing.
Read on to learn why!

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Blog

5 Ways You Can Support Small Businesses During COVID

I think we can all agree that small businesses are currently struggling and need our help.

Government restrictions are keeping small business owners down.

Most small businesses can only afford to employ a handful of people, and with new restrictions and regulations, they cannot keep up with the demand and they simply cannot afford to employ the amount of staff needed to ‘keep people safe’ to keep their doors open.

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