growth – Razzle Marketing

5 Reasons You Need to Define Your Audience

Updated on July 3, 2022July 4, 2022

I have been going on quite about about your audience and how to do it, but I realized that I haven’t dove into the why enough! 😲
I sat down and I brainstormed all the reasons why you should define your audience –like know them so deeply it’s almost as if you know them better than themselves. Well, I came up with 5 really good reasons why you should define your audience.
By the time you finish reading this post I think you’ll be feeling confident in taking the time to sit down and extremely clear on your audience.
I’ll give you a little spoiler…
*Your business is built around serving this person*.
Click to read more about why you need to define your audience, I feel like I have some pretty compelling reasons!

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3 Tips To Help You Create Content that Connects With Your Audience Better

Updated on June 26, 2022June 27, 2022

When it comes to connecting with your audience do you feel like you’re struggling?

Are you spending hours and hours creating amazing content that no one is engaging with?

I’ll bet you’re feeling pretty frustrated at this point and almost ready to throw in the towel!

–Before you do though, I want to highly encourage you to read this blog post. I’m going to give you three actionable tips you can start working on today so you can start connecting with your audience better!

Trust me, I was feeling the way you are just last year.

I was putting out really awesome content but no one was engaging with it! I found it totally disheartening and I started to feel like I had no idea what I was doing.
But then I took a step back and took a good look I realized I wasn’t connecting with my audience because I didn’t really know my audience.

I was also just creating and posting content with no real rhyme or reason, I just was trying to put content out there. I also wasn’t taking the time to talk to my audience…And let’s be real, no one likes to have a one-way conversation in person or online.

So if you are feeling disconnected from your audience read on, because this blog post was made specially for you!

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Marketing Basics: Defining Your Audience

Updated on June 16, 2022June 20, 2022

When you post social media content are you trying to speak to everyone?
Have you heard the advice to widdle your ideal audience member down to one person?
If you have but have not done it is it because you are afraid to narrow your audience down to one person?
I’ll bet you think if you define your audience as one person –that one perfect audience member– you’ll end up limiting yourself 😶
And besides, you know that you could serve anyone who came your way!
And I don’t doubt that, but what if I told you that getting your audience down to ‘one person’ will save you time, money, energy, and stress??
Would you be more interested in doing it?
What if I also told you that you actually make yourself more marketable when you are talking to one person??
Would that interest you even more? 🤩
Then I suggest you check out this post! I’m going to tell you why it’s so dang important to know who your one perfect audience member is (or ideal client/customer) for your marketing!
And I’ll ask you a few questions to help you start defining who your ‘one perfect’ audience is. So read on friend 😁