If you’ve been putting a lot of time and effort into your social media (or marketing in general) and you have seen little to no growth or success, I’ll bet you’re feeling pretty defeated?
You’re probably frustrated as heck and wondering what the point even is anymore! Maybe you’re debating pulling the plug on dealing with your social media all together?
Well, I may just have the answer to your problem and it’s much simpler than you think –I will say it’s not ‘easy’ but it is ‘simple’.
Define who your audience is –WHO are you serving?
When I say defined I am talking about if you have such clarity that you can answer the following questions without having to really think about it:
What is their biggest pain point? What are they struggling with? What are their dreams? What are their desires? What is holding them back from achieving their dreams? ‘Who’ are they? Where do they hang out? What kind of language do they use?
You NEED to know who your audience is with clarity. When you are absolutely clear on who you are trying to serve, you’ll be able to talk to them in a way that really resonates with them.
They will know with absolute certainty that you are the person they are going to come to when they’re ready to have that problem solved because your messaging is so bang on they will think you were reading their mind!
Read on and let’s talk about why you need to clarify your marketing so you can create effective marketing.