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Marketing Basics: Defining Your Audience

When you post social media content are you trying to speak to everyone?
Have you heard the advice to widdle your ideal audience member down to one person?
If you have but have not done it is it because you are afraid to narrow your audience down to one person?
I’ll bet you think if you define your audience as one person –that one perfect audience member– you’ll end up limiting yourself 😶
And besides, you know that you could serve anyone who came your way!
And I don’t doubt that, but what if I told you that getting your audience down to ‘one person’ will save you time, money, energy, and stress??
Would you be more interested in doing it?
What if I also told you that you actually make yourself more marketable when you are talking to one person??
Would that interest you even more? 🤩
Then I suggest you check out this post! I’m going to tell you why it’s so dang important to know who your one perfect audience member is (or ideal client/customer) for your marketing!
And I’ll ask you a few questions to help you start defining who your ‘one perfect’ audience is. So read on friend 😁