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As a fellow small business owner, I understand the struggle of knowing how, where, and when to invest money into my business.
The budget is tight and it’s scary to allocate a large sum of funds into any sort of investment, whether it’s education, skills, self-development, marketing, etc. But something I remind myself of often is, “If I’m too scared to invest in myself, why should anyone else?”
If you invest in the right things, you will definitely see a return.
Now, I am not a financial expert, but I am a marketing expert, and I can guarantee that if you invest correctly in your brand and online marketing, you will see a return.
Which is why I would recommend you invest in Facebook Advertising.
Why Facebook Ads?
Let’s first clear up the difference between boosting a post and creating a Facebook ad.
Boosting is great if your goal is to get more reach and engagement with your brand. Facebook has made post boosting a lot more detailed than it used to be, but you still won’t get the best bang for your buck using it.
It literally does what it says, boots your post. More people see that particular post, but you don’t get to collect any data for sales from it.
However, if your goal is to get more leads or sales, then Facebook ads are where it is at.
If you test and optimize your ads to your audience, Facebook ads can heavily benefit your small business.
And here are my 5 reasons how it can do that:
#1 Because the right people are seeing your ad. This is the first and biggest reason why they work. And the right people are seeing your ad because…
#2 Facebook has 2.45 BILLION users. And they (we) are all willingly putting personal information into Facebook. We check into places, we share our latest buys, and personal news!
This benefits us because it allows us to be as general or specific with our ad targeting as we want to be.
#3 It’s where people spend time. With COVID, people are travelling less, so your billboards aren’t being seen as much. People are usually only on Google when searching for something. But people are still spending a lot of time on Facebook.
This is fantastic news for us because that means more people will see your ad, maybe even multiple times. So maybe they won’t click on that offer, but they will remember your brand when they go searching.
#4 You get results. Since there are literally billions of people on Facebook and many of them spending time scrolling through it, you can get same-day results. Not only that, but we can track ad results. With billboards, you won’t really be able to track your return, whereas Facebook ads give you all the information you need to know how much you’re making and how you can edit your ad.
By reading the analytics from the ads, we can fine-tune and adjust the ad so it is optimized and brings in the best possible results.
#5 Low investment. Although the prices have gone up slightly in the past few years, Facebook still stands as the lowest advertising investment that can bring in insane results. Google is a powerful search engine that most people use, but as I said before, people don’t just casually scroll through Google. Facebook does a better job of targeting your audience for you and putting it in front of people who Facebook knows are more likely to engage with your ad. You can set your ad budget as low as (we’d recommend) $15 a day. Or you can set an overall budget for the month or that campaign.
If you’re still feeling unsure of investing in Facebook ads, here’s a way to look at it that helps put my mind at ease when I was still unsure:
How much is one client worth to you?
If Facebook ads generated 10 leads, how many could you land?
Let’s just say, for example, a client was worth $250 on average and from 10 leads we could land 5.
In one month, we invested $300 into Facebook ads and we got 20 leads. If we landed 10 of them we would make a profit of $1,700.
Then the next month we decide to invest double ($600) and got double the leads! That would be a profit of $3,400 (+$1,100 profit from the month before after re-investing.) So in two months, we have made $4,500.
Now I’m not saying this will be the case for you. You might surpass this or you might not. But you learn and adjust from failed experiences so you surpass what you expect and keep surpassing it.
If you still have questions about how Facebook ads will benefit your small business or want to learn about how Razzle can help run them for you, just shoot me an email.
I’d love to help your business thrive!
I wish nothing but success and happiness for you 😊
-Jordan Johnston